Its electric streets really come alive at night, when businessmen and career women descend from the modern office buildings that tower high above the commerce district, which is home to the headquarters of Samsung Electronics.
As a transportation hub, the neighborhood—particularly the main strip—remains constantly abuzz with commuters, only verifying the fact that Gangnam Station might just be the epicenter of the rat race that is Seoul.
Chock full of entertainment venues ranging from hofs (Korean bars) to some of the city’s biggest dance clubs, it’s a place where hard-working college students and corporate suits go to let off a bit of steam, or to go hunting, a Konglish term meaning to pick up men or women.
Gangnam Station is a great spot to experience Korean nightlife, but also offers some interesting things to see and do before the sun goes down. Explore them all by following the guide below.
A Glimpse into Future Korea
Arriving at Gangnam Station can be a bit of an overwhelming experience, to say the least, due to its sheer size. But for shoppers, it can be a trip highlight. Here, hundreds of tiny clothing, accessory, cosmetics and telecommunication shops are conveniently lined up one after the other, making it easy for shoppers to compare prices and quality before making a purchase.
Additionally, the Sinbundang Line Underground Shopping Center, which is attached to Gangnam Station, boasts an endless number of low- to mid-priced clothing stores and coffee shops, making it a nice alternative to other shopping districts in less-than-favorable weather.
Visitors embark on a digital journey to the future on the first floor, where they use a chip-enabled bracelet to participate in an interactive experience to determine their digital personalities. Upstairs, guests explore the homes, classrooms and cafes of the future.
Through augmented reality, visitors can get a glimpse at how the Internet of Things communicates between smart devices like the refrigerator, the television and even the bathroom mirror, to make life more convenient and connected. The d’light shop in the basement is a one-stop shop for all of Samsung’s latest electronic gadgets.
But Samsung isn’t the only one exploring the digital frontier. In fact, as soon as you make your way to the thick of Gangnam Station along the main street, you’ll soon notice towering media poles that create a futuristic vibe.
High Kicks and Ovens That Are Brick
While Gangnam most certainly exudes a futuristic air, touches of tradition can be experienced here as well. Kukkiwon, although a bit of a walk from the station, is one place to see this cultural side. Originally founded to be a center of Taekwondo, Korea’s national sport, it is now the venue of the World Taekwondo Championships, as well as other various national competitions.
For lunch, fill your belly with the mouthwatering pizzas of Brick Oven New York Pizzeria. Owned and operated by James Yu, a culinary enthusiast who spent years in New York mastering the art of the city's signature dish, the restaurant has tossed, baked and served up some of the tastiest pizzas in Seoul over the past few years. Although on the pricier side, the ingredients used at BONY are of the highest quality, while the crust is thin, but strong and comes out the oven perfectly golden.
Urban Architecture and Puppy Shows
After lunch, continue along Gangnam’s main strip to marvel at some of the neighborhood’s stunning modern architecture. Standing over central Gangnam like a giant cheese grater, Urban Hive is one of the more memorable buildings south of the Han River. Having been erected one floor at a time and entirely from concrete rather than with interior columns or a steel-framed foundation, the building set a new precedent for skyscraper construction in Korea.
While pet cafes are becoming increasingly more common throughout the city, no one quite compares to Puppy Spoon. As it name suggests, this dog cafe is full of adorable pups that are eager to cuddle with the cafe’s patrons.
Although things never seem to slow down in Gangnam, Polaris Spa is a hidden slice of serenity, particularly for couples. The staff has taken great care to ensure that every detail—from the tea candles that spell out “I LOVE YOU” to the gorgeous city views—creates the perfect environment for a romantic and memorable date.
Embrace your inner Rastafarian at Rainbow Hookah Bar, a basement bar that instantly transports visitors to the Caribbean. A colorful, cozy and borderline trippy setup of low tables and cushion seating creates the ideal atmosphere for live music on the weekends.
Into the Night
Grab a bite at Oktoberfest, Korea's first German-style brewery pub which was established long before the craft beer trend took over the city a few years back. In addition to serving hearty entrees of German fare such as sausages and pork knuckle, Oktoberfest makes its own beer and has four varieties on the menu, each of which is served up with warm breadsticks that are ridiculously addicting. To complete the German vibe, waitresses are dressed as German bier frauleins.
Although considerably more sterile than Seoul’s northern districts, Gangnam is the place to experience the hubbub of the city and to get a glimpse of where the rest of Korea might just be headed in the very near future.
More Information: Gangnam Station
To Get There: Take the Seoul subway to Gangnam Station (Line 2).
Nearby Neighborhoods: Sinsa-dong, Apgujeong & Cheongdam-dong
While the above information was accurate at the time of publishing, always be sure to double check for updated addresses, prices and business hours.
Words by Mimsie Ladner of Seoul Searching. Photos credited to the source. Content may not be reproduced unless authorized.