And while fashion trends are fairly globalized these days, there are a few that make Korea stand apart from the rest this year, which were evident at last October's 2015 Spring/Summer Seoul Fashion Week held at Dongdaemun Design Plaza. A recap of the week, demonstrated in this video, reveals that some of the biggest trends include fringe accents, polo collars, plaid patterns and sheer materials. Popular colors are yellow, head-to-toe white and denim. Also, last year's trend of rolled up pants and oversized jackets seem to be sticking around.
So where can you pick up these latest trends on your next trip to Seoul? Well, the list is endless, really. But if you're looking for a one-stop-shop that offers a quality collection of Korea's hottest premium brands for both men and women, then look no further than Joykolon, located next to City Hall, a short walk from the Myeongdong shopping mecca.
Read on about Joykolon's best brands and a few of my favorite items I spotted there on my most recent visit. (And good news for those of you outside of Korea: they have a website, too, so read on.)