December 14, 2012

1, 2, Cha, Cha, Cha: The Rounds of Korean Nightlife

It's no secret that Koreans are some of the hardest workers in the world.  From a young age, one spends his or her school days buried in books, memorizing endless pages of material, and hopping from math to English to art academy.  There's very little time for play, or childhood even.  Things don't change much by the time one reaches the workplace.  Of the cities across the globe, those working in Seoul put in the most working hours per week on average. Efficiency has nothing to do with it, but because of their propensity to work hard, they find it necessary to play hard, too.  And very few can play as hard as Koreans do.

When living in or visiting Korea, it becomes obvious fairly quickly that nightlife in Korea is a big deal.  Drinking and going out is as much of an integral part of Korean culture as kimchi.  As in many places, university students and twenty-somethings flock to nightlife districts like Hongdae, Gangnam, and Itaewon to escape the imminent pressures of life and to get buzzed on cheap drinks and celebrate their youth.  For the career man (or woman), going out is a way to maintain social connections and is often unavoidable and obligatory in many workplaces.  But, unlike in the West, evenings of binge drinking occur just about every night of the week and rather than throwing back a few brews in one particular restaurant or bar, Koreans party in cha, or rounds, moving, drinking, and eating in various places.

It's not difficult to find a watering hole in Seoul, a city of neon.

Generally, a night out involves four cha but big nights out can take party-goers all the way into a fifth.  Depending on who you ask, each round should be at a specific kind of place but after having hung out with a variety of Korean friends, I have my own ideas as to what each round includes and have come up with a cha system based on my former experiences. 

I recently had a friend visiting Seoul and when I asked him what he wanted to do and see in Korea, he didn't have anything specific in mind but did want to try out karaoke with Koreans.  I knew that I would have to show him much more than that and decided to take him out to Hongdae, Seoul's youth and art district, for the ultimate Korean experience: a night of cha

Il-Cha (Round 1):  Dinner and Drinks

Although we actually did this a little out of order, the majority of Koreans usually begin their nights out at a barbeque restaurant.  There's something about Korean barbeque that encourages drinking.  Perhaps it's the sight of the fatty slabs of samgyeopsal (pork belly) or the smell of burning charcoal.  Maybe it's just the fact that BBQ and beer taste so damn good together.  Either way, a few bottles of maekju and soju are ordered almost immediately upon sitting down.  There are quite a few drinking games that encourage taking shots of the Korean firewater from the iconic green bottles but I find that the best way to pace oneself is by mixing a bit of soju with some maekju to make "so-maek", which is what we did while grilling a few platters of meat.  So-maek seems to make everything go down a bit smoother and makes walking to the next round somewhat easier.

Korean barbeque is a good way to start out a night on the town.

Meat and maekju... a match made in heaven.

Ee-Cha (Round 2):  Bar or Hof

Little did I know that when I was planning my friend's night out that Santacon (think: huge crowds of drunken foreigners decked out in Santa gear) would be taking place on the same evening in the area.  Having done this before, I figured it would be something he would enjoy partaking in.  We picked up a few Santa hats at the dollar store and met up with the other Santas before heading to Ho Bar III.  While the name may sound funny to some, Ho Bar is a popular chain of bars dotted throughout the city.  Clientele is mostly twenty- and thirty- somethings and cocktails are cheap (starting at 3,500 won).  There are pricier options that include bottle sets, a common find at most Korean bars.

Bottle sets can range from 100,000 (100USD) to 600,000 (600USD) depending on where the bar is located and often include a bottle of liquor, mixers, and a platter of bar food or fruit.  While it is a bit pricey, Koreans usually order these sets when in groups and the bill is typically picked up by one person, as "going dutch" is practically unheard of in traditional Korean culture.

After listening to some Christmas music, having a few drinks, and being entertained by the eclectic mix of Santas, it was time to head to the next place.

Santas take over Ho Bar III in Hongdae.

Sam-Cha (Round 3): Another Bar or Hof

Sam-cha is more or less the same as ee-cha, except at this point, everyone is boozed up.  This is the point where folks let out their frustrations or problems with one another, as anything said while intoxicated is essentially "forgotten and forgiven" the next day.  Hofs are common hangouts for round three, as anju (drinking food) must be purchased with drinks.  Said snacks are usually consumed with the intent of decreasing the chance of a morning hangover.  Figuring we didn't need this round, my friends and I went right into four.

Sa-Cha (Round 4):  The Main Party

When partying in a youth district like Hongdae, round four typically involves dancing.  There are plenty of big, flashy clubs throughout Seoul but there are also some cool underground places that are pretty chill but allow for dancing and mingling if its desired.  I took my friends to Obeg ("500") Club which is literally underground and has the atmosphere of a Middle Eastern desert.  Patrons sit at tables in caves or dance to indie electronica (if there is such a genre).  Fortunately for the night owls, most clubs and bars such as these stay open until the wee hours of the morning, or at least until the first subway trains start running.

Obec, or 500, is a cool place to enjoy strong cocktails and good music in a unique atmosphere.  (Photo: Oh SoKo)

O-Cha (Round 5):  Karaoke

Karaoke is a national pastime of Korea and it would be a sin to skip out on this experience while visiting or living on the peninsula.  Karaoke isn't something that is done in large groups of people here; instead, noraebangs are businesses of individual rooms, allowing private parties to sing their hearts out without fear of being judged by complete strangers.  For the most part, noraebangs are extremely tacky with their neon flashing lights and cheesy decor, but it all seems to work. I was excited to bring my friends to Luxury Noraebang, one of Seoul's most famous singing rooms, easily recognizable by its glass facade.  We waited to get one of the rooms with a window so we could have a good view of Parking Street, the main strip of Hongdae.  We drank a few beers, shook tambourines, and sang (or tried to at least) a very random mix of songs, including the finale: Gangnam Style.  I'm sure onlookers from outside got a kick out of that one.

The facade of Luxury Noraebang in Hongdae.  Passerby usually stop to see what sorts of shenanigans are going on inside. (Photo: WhosTheFOBNow)

The ten minute wait was well worth our pimped out room with a view of Parking Street.

By the end of o-cha, most are exhausted and head home (or to the nearest sidewalk) for a few hours of sleep before making it to class or work the next morning.  We did the same, waking up somewhat early and feeling pretty good to get out and do some sightseeing despite the exhaustion.  Still, I will never understand how Koreans work so hard and play so hard at the same time.  Hangover drinks? Secret naps at work? I just can't figure it out.

As time and Korea progresses, however, many companies are working to stamp out the excessive drinking culture.  Employees are beginning to take a stand and some have even gone so far as to sue their employers for being forced to drink.  This is definitely a good thing in my book, and it's great to know that measures are being taken to combat binge drinking in the corporate environment.  But, something tells me that the cha tradition- BBQ, soju games, karaoke, and all- is here to stay.  Only time will tell but in the meantime, I'll keep on cha, cha, chaing.


  1. YES to this! I was SO surprised at how hard Koreans play. When I was at uni, we had a large population of Asian students (primarily from China), but you would NEVER see them at any bars or nightclubs, leading me to foolishly believe that partying just isn't as big a deal in Asia. You can imagine my surprise when I came to Korea and realised that the people here drink more than the exceedingly heavy drinkers of my home country (northern England!) My bf is currently working as an intern and has been dragged along to two work outings this week alone.

    Anyway, I LOVE the whole Korean night out thing, and me and my foreigner friends do it unconsciously anyway! Dinner, drinks, food, drinks, dancing, and then karaoke for the hardcore among us!

  2. Tom, you are so right! Koreans are probably the biggest partiers in the world... who knew?

  3. I don't know how they do it....they show up to work the next day like it never happened. It's nuts! Nonetheless, I'm all about good times!

  4. Mimsie, this is the place you took me to, right? I think you may have taken me to Ho Bar, but not sure.

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  6. Colleen, Yes! We went to Luxury Noraebang. You have an excellent memory!

  7. I cannot tell you how many people commented on the ambiance of the venue, the stellar wait service and the food! It felt like almost every guest complimented the menu.

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