From my observations, it seems that fashion in Korea is more about looking good and less about the expression of personal style. Though Koreans have the perfect body frame and skin tone to pull off any style in any color, they generally seem to follow the trends of celebrities. One doesn't have to travel far to find the same styles donned by the celebs; the wares of each and every clothing store in Seoul are almost identical. Luxury items are also a sign of social status; women wait for hours in line at Louis Vuitton all to leave having purchased the same handbag. I guess it's understandable in a way. Seeing as Korea is a Confucian society, where individualism is believed to upset the balance of the whole group, it's not surprising that many of its people are seemingly indistinguishable as far as appearance is concerned.
Despite the similarities in appearances and in fashion, there are some younger Koreans who are going against the grain and differentiating themselves with their unique sense of style and their ability to create their own fashion trends. My friend Dada is one of these types. As a student at Dongduk Women's University, a school known for its fashion program, and a freelance designer, she is contributing to the creative force that is pushing Seoul forward to be the next big fashion capital of the world. I was unable to attend this year's fashion week so I was super pumped when Dada invited me to her school's graduation fashion show this past week.
Not only was I impressed with the clothes, but was also amazed at the models' ability to wear them without falling over.